Checkout completion rate in ecommerce measures the percentage of shoppers who start the checkout process and successfully finish their purchase. It is the inverse metric of cart abandonment and one...
Posts by Jakub Szulc
Delivery methods share in ecommerce describes how online orders are distributed across shipping options such as home delivery, parcel lockers, pickup points, and same-day delivery. Logistics...
Return rate measures the percentage of ecommerce orders that customers send back after purchase. It is one of the most important operational metrics in ecommerce because returns affect logistics...
BNPL share (Buy Now, Pay Later) describes how much ecommerce spend or how many ecommerce transactions are completed using BNPL. It’s a fast-growing payment method in some markets and...
“Fraud rate” in ecommerce is not one universal number. Depending on the dataset, it can mean: (1) fraud attack rate (share of orders targeted), (2) confirmed fraud rate (share of orders...
Chargeback rate measures the percentage of transactions that customers dispute through their bank after a payment is processed. It is one of the most important risk metrics in ecommerce because...