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Return rate measures the percentage of ecommerce orders that customers send back after purchase. It is one of the most important operational metrics in ecommerce because returns affect logistics...
BNPL share (Buy Now, Pay Later) describes how much ecommerce spend or how many ecommerce transactions are completed using BNPL. It’s a fast-growing payment method in some markets and...
“Fraud rate” in ecommerce is not one universal number. Depending on the dataset, it can mean: (1) fraud attack rate (share of orders targeted), (2) confirmed fraud rate (share of orders...
Chargeback rate measures the percentage of transactions that customers dispute through their bank after a payment is processed. It is one of the most important risk metrics in ecommerce because...
Payment failure rate measures the share of payment attempts that fail due to issuer declines, authentication friction (3DS/SCA), fraud/risk blocks, or technical errors. This metric is often...
Checkout completion rate measures how often a started checkout ends in a successful order. It’s one of the cleanest ways to quantify “how leaky” the last step of the funnel is, but it...