Best For Ecommerce - Tools and Tips for Your Ecommerce Business

Chargeback rate measures the percentage of transactions that customers dispute through their bank after a payment is processed. It is one of the most important risk metrics in ecommerce because...

Payment failure rate measures the share of payment attempts that fail due to issuer declines, authentication friction (3DS/SCA), fraud/risk blocks, or technical errors. This metric is often...

Checkout completion rate measures how often a started checkout ends in a successful order. It’s one of the cleanest ways to quantify “how leaky” the last step of the funnel is, but it...

Checkout abandonment rate measures the percentage of shoppers who start checkout but don’t complete the purchase. It’s one of the most cited “funnel leak” metrics, yet it’s also one of...

Add-to-cart rate measures how often a visit results in at least one add-to-cart event. This page provides a consistent definition, a practical segmentation framework, and primary sources you can...

Pricing, margins and cross-border benchmarks explain the unit economics behind e-commerce growth. This silo groups the metrics used in profitability reporting: gross margin benchmarks, discount...