E-commerce Statistics - Best For Ecommerce

E-commerce Repeat Purchase Rate Benchmarks

E-commerce repeat purchase rate benchmarks, including average repeat customer rate, category benchmarks, calculation, segmentation and sources.

E-commerce Return Cost per Order Benchmarks

Return cost per order measures how much ecommerce returns cost when reverse logistics, processing, refunds, restocking, customer support, payment fees and lost margin are allocated to orders. It is...

E-commerce Conversion Rate by Device Benchmarks

Conversion rate by device measures how ecommerce conversion rates differ between desktop, mobile and tablet users. It is one of the most important conversion funnel benchmarks because mobile often...

E-commerce Desktop Share of Traffic Benchmarks

Desktop share of traffic measures the percentage of ecommerce website visits that come from desktop or laptop devices. It is an important benchmark because ecommerce traffic is often mobile-heavy,...

E-commerce Sessions to Purchase Benchmarks

Sessions to purchase measures how many website or app sessions a customer typically needs before completing an ecommerce order. It is an important conversion funnel metric because many buyers do not...

Time to Purchase E-commerce Benchmarks

Time to purchase measures how long it takes a customer to move from an initial ecommerce interaction to a completed order. It is an important conversion funnel metric because it affects attribution,...