Category: E-commerce Statistics

Marketplace share of ecommerce benchmarks for online sales, GMV, third-party seller share and channel strategy.

E-commerce subscription share of revenue benchmarks and interpretation notes for recurring revenue, autoship, memberships and subscribe-and-save models.

Top ecommerce markets by revenue benchmarks with methodology notes for country, region and per-capita comparisons.

Attribution model usage share benchmarks for last-click, first-click, data-driven, multi-touch and incrementality-based ecommerce measurement.

E-commerce seasonality benchmarks for holiday sales, Cyber Week, category peaks and promotional planning.

Incrementality test adoption benchmarks for ecommerce, retail media and paid marketing measurement.