Conversion funnel benchmarks help you compare store performance across key steps: conversion rate, abandonment, and order value.
Use these pages to cite commonly referenced metrics in reports and analyses.
Featured (start here)
The core funnel benchmark pages most often referenced in e-commerce content.
E-commerce conversion rate benchmarks
Benchmark conversion rate (CR) with consistent definition and splits.
Cart abandonment rate
One-number benchmark plus the most common reasons behind abandonment.
Average order value (AOV) benchmarks
AOV ranges to add revenue context beyond conversion rate.
How to use these benchmarks
A quick checklist to keep comparisons valid.
- Keep definitions consistent. Use the same denominator for CR (sessions vs users) and the same “cart” definition for abandonment.
- Note time range and seasonality. Promotional periods can distort funnel metrics.
- Add context metrics. Interpret CR with abandonment and AOV—not in isolation.
- Cite the dataset page. Link to the specific metric page you used, not only the hub.
Shared definitions and standardization:
Methodology •
Glossary •
Sources