Mobile, UX and tech benchmarks explain how shoppers behave by device and why mobile often dominates visits while revenue lags behind.
This silo groups device-mix metrics and mobile performance signals used in e-commerce research and reporting.
Back to the hub:
E-commerce Statistics.
If you only publish two pages first, start with
mobile share of traffic
and mobile share of revenue.
Featured (start here)
The core device benchmarks most often cited in mobile commerce narratives.
Mobile share of traffic
How much e-commerce traffic is mobile (market + device mix benchmark points).
Mobile share of revenue
What portion of online revenue is mobile, plus the “traffic vs revenue gap” framing.
To explain the “gap”, connect device benchmarks with
cart abandonment
and payment methods share.
Pages in this silo
Prepared links so you won’t need to edit this silo later as pages go live.
How to use mobile benchmarks
A short checklist that keeps device comparisons valid.
- Separate traffic from revenue. Mobile can dominate visits but under-index in revenue due to conversion friction.
- Clarify device definitions. Some sources merge tablet into mobile; cite scope explicitly.
- Connect to funnel metrics. Explain gaps using abandonment and conversion benchmarks.
- Add payments context. Payment method fit can materially change mobile performance.
Reference pages:
Methodology •
Glossary •
Sources