Pricing, margins and cross-border benchmarks explain the unit economics behind e-commerce growth. This silo groups the metrics used in profitability
reporting: gross margin benchmarks, discount rates, shipping cost share, and free shipping threshold patterns.
Back to the hub:
E-commerce Statistics.
If you only publish two pages first, start with
gross margin benchmarks
and discount rate benchmarks.
Featured (start here)
Core unit-economics pages used in profitability narratives.
Gross margin benchmarks (e-commerce)
How gross margins vary across categories and business models (benchmark structures).
Discount rate benchmarks
Discount intensity patterns used in pricing and promotion reporting.
Free shipping threshold benchmarks
Benchmarks for free shipping thresholds and how they shape basket size and AOV.
Pricing benchmarks often require revenue context. Pair with
AOV benchmarks
and CR benchmarks.
Pages in this silo
Prepared links so you won’t need to edit this silo later as pages go live.
How to use pricing & margin benchmarks
A checklist for keeping unit-economics comparisons valid.
- Separate gross margin from contribution margin. Many sources report gross margin only.
- State whether shipping is included. Margin and AOV can shift depending on whether shipping/tax are included in revenue.
- Use discount benchmarks with seasonality context. Promotion periods can distort averages.
- Connect to AOV and conversion. Free shipping thresholds and discounts can increase AOV but change conversion differently by category.
Reference pages:
Methodology •
Glossary •
Sources