E-commerce Statistics - Best For Ecommerce

Bank transfer share measures the role of bank-account-based payments in e-commerce checkout, including classic bank transfer, instant payments, account-to-account rails and major local bank-app schemes where sources report them separately. Back to the hub: E-commerce Statistics. This page belongs to the Payments & Risk silo. For the full payment-method context, compare it with payment methods share, digital wallets share, BNPL share, payment failure benchmarks and chargeback benchmarks. Metric: Bank transfer and account-to-account share of e-commerce payments Scope: Selected global, European and local-market benchmarks Updated: 2026-05-31 Category: Payments & risk Key benchmarks Market patterns Merchant use cases Methodology note Sources Benchmarks Bank transfer and account-to-account benchmarks This page groups bank transfer, instant payment and account-to-account references, but keeps local schemes separate where the source does so. Brazil Pix 44% Pix was projected to reach 44% of Brazil’s online payment market by the end of 2025, according to Reuters coverage of EBANX/PCMI data. Euro area instant payments 5% ECB SPACE 2024 recorded instant payments as 5% of euro-area online payments by number. Poland BLIK ~30% PPRO reports that BLIK alone has almost a 30% market share in Poland’s online payments context. Market / source Reference point What it indicates Brazil Pix projected at 44% of online payments by the end of 2025; credit cards projected at 41% Real-time account-to-account can become the leading ecommerce method when the user experience is simple and trusted. Euro area Online payments by instrument: cards 48%, e-payment solutions 29%, direct debit 5%, instant payments 5% Bank-account methods are visible but fragmented across transfers, direct debit, instant payment and e-payment solutions. Poland BLIK almost 30% market share; digital methods over 80% of online transactions Local bank-connected schemes can be more important than classic card checkout. Europe, Worldpay GPR 2025 Digital wallets are the top online choice; consumers often fund wallets directly via bank account Wallet share and bank-account funding can overlap, so merchants need PSP-level detail to see the true underlying rail. Interpretation Bank transfer share depends heavily on local rails Bank transfer is not one universal payment method. In one market it may mean a slow manual transfer; in another it means a real-time payment rail such as Pix; in another it may be embedded inside a local method, bank app, redirect flow or wallet. That is why global averages are less useful than market-level benchmarks. Brazil’s Pix example shows how quickly account-to-account payments can challenge cards. Poland shows a different pattern, where BLIK and local bank-transfer providers make bank-connected payments central to ecommerce checkout. Important distinction: bank transfer share, account-to-account share and local bank-app share are often measured differently. Use the source’s exact definition before comparing markets. Merchant use How merchants should use this benchmark Decision Why bank-transfer data matters Related metric Market launch A card-only checkout may underperform in markets where bank-app or account-to-account payments are expected. Compare with credit card share and debit card share. Checkout ordering Local bank methods should often appear near the top of checkout in bank-transfer-heavy markets. Use alongside payment methods share. Payment cost Account-to-account methods can have different fee structures than cards, but may also require different refund flows. Pair with margin and payment-cost analysis. Risk and failure handling Redirects, bank authentication and app confirmation can create different abandonment points than card forms. Compare with payment failure rate benchmarks. Methodology Methodology note This dataset uses “bank transfer” as a practical ecommerce grouping, but it does not force all sources into a single artificial definition. Where a source reports instant payments, direct debits, account-to-account, BLIK, Przelewy24 or Pix, the label is preserved. For benchmarking, use market-level data first. A global bank-transfer number can hide extreme differences between card-heavy markets, wallet-heavy markets, and countries where local account-to-account rails are the default checkout behavior. Sources Sources used for this dataset Reuters: Brazil’s Pix to overtake credit cards in e-commerce ECB: Study on the payment attitudes of consumers in the euro area 2024 PPRO: Payment methods in Poland PPRO: Przelewy24 payment method profile Worldpay: Global Payments Report 2025 Citation Cite this page E-commerce Bank Transfer Share. Best For Ecommerce. Updated 2026-05-31. https://bestforecommerce.com/ecommerce-statistics/payments-risk/bank-transfer-share/