Conversion funnel benchmarks help you compare store performance across key steps: conversion rate, abandonment, and order value.
Use these pages to cite commonly referenced metrics in reports and analyses.
Back to the hub:
E-commerce Statistics.
If you only publish a few pages first, start with the three below.
Featured (start here)
The core funnel benchmark pages most often referenced in e-commerce content.
E-commerce conversion rate benchmarks
Benchmark conversion rate (CR) with consistent definition and splits.
Cart abandonment rate
One-number benchmark plus the most common reasons behind abandonment.
Average order value (AOV) benchmarks
AOV ranges to add revenue context beyond conversion rate.
All pages in this silo
Publish pages over time—internal links are already prepared for a connected benchmark cluster.
How to use these benchmarks
A quick checklist to keep comparisons valid.
- Keep definitions consistent. Use the same denominator for CR (sessions vs users) and the same “cart” definition for abandonment.
- Note time range and seasonality. Promotional periods can distort funnel metrics.
- Add context metrics. Interpret CR with abandonment and AOV—not in isolation.
- Cite the dataset page. Link to the specific metric page you used, not only the hub.
Shared definitions and standardization:
Methodology •
Glossary •
Sources