This page is the master list of primary sources referenced across the E-commerce Statistics hub. Use it when you need original-report citations,
or when you want to verify the scope and definition behind a benchmark.
Back to the hub:
E-commerce Statistics.
For definitions and comparison rules, open:
Glossary
and Methodology.
Market size & growth
Forecasts, market sizing, and penetration metrics used in global reporting.
- EMARKETER: worldwide retail e-commerce forecasts and share-of-retail charts.
- Shopify (research summaries): compiled global sales and forecast tables citing primary research publishers.
- UNCTAD: scope distinction between retail online sales and broader business e-commerce measures.
- Forrester (supporting forecasts): alternative forecast framing for range context.
Conversion funnel benchmarks
Benchmarks for abandonment and related funnel narratives.
- Baymard Institute: cart abandonment benchmark and reasons distributions.
- Littledata: cross-store ecommerce benchmarks used as reference points for AOV and performance distributions.
- Dynamic Yield: benchmark-style datasets for AOV/device usage where available.
- IRP Commerce: ecommerce market data time series (AOV reference points).
Mobile, UX & tech
Device mix and mobile revenue/traffic benchmark sources.
- Contentsquare: retail digital experience benchmarks (traffic and revenue shares, mobile signals).
- Salesforce (Shopping Index summaries): retail ecommerce device split benchmark framing.
- Dynamic Yield: device usage benchmark pages where available.
Payments & risk
Payment method share and local method sources.
- Global Payments Report (Worldpay/FIS lineage): global payment mix and projections (wallets/cards/transfers).
- BLIK (official): Poland-specific scale metrics and market statements.
- EU Digital Finance Platform (supporting): third-party summary citations for local method estimates when applicable.
Delivery, logistics & returns
Returns benchmarks, delivery preferences, and logistics reporting.
- NRF: US returns landscape benchmarks (online vs overall).
- Appriss Retail + Deloitte: returns reporting and trend metrics.
- McKinsey (supporting): apparel returns reference points used in management reporting.
- InPost investor materials (supporting citations): Poland delivery preference benchmarks (via cited research partners).
- Sendcloud surveys: Europe out-of-home delivery preference signals.
How to use this sources list
A simple rule: cite the dataset page, and use the primary source when you need an original-report reference.
- Cite the dataset page for convenient “ready-to-use” benchmarks.
- Use the primary report if your publisher requires original-source citations.
- Include scope and year (retail vs total, online vs overall, value share vs transaction share).
Browse datasets:
E-commerce Statistics.