Conversion funnel benchmarks help you compare store performance across the core steps that drive revenue: conversion rate, cart abandonment,
and average order value. This silo groups the metrics most often cited in growth audits, CRO reports, and e-commerce research.
Back to the hub:
E-commerce Statistics.
If you only publish three pages first, start with
conversion rate (CR) benchmarks,
cart abandonment rate,
and AOV benchmarks.
Featured (start here)
The core funnel benchmark set most often referenced in e-commerce content.
Conversion rate (CR) benchmarks
Baseline conversion rate benchmarks with consistent definition and citation-ready structure.
Cart abandonment rate
Benchmark rate plus top abandonment reasons used in research and reporting.
Average order value (AOV) benchmarks
AOV benchmarks with breakdowns to add revenue context beyond conversion rate.
Funnel metrics are easier to interpret with device context. Pair with
mobile share of traffic
and mobile share of revenue.
Pages in this silo
Prepared links so you won’t need to edit this silo later as pages go live.
- E-commerce conversion rate benchmarks
- Cart abandonment rate
- Average order value (AOV) benchmarks
- Add-to-cart rate benchmarks
- Checkout abandonment rate
- Checkout completion rate
- Time to purchase benchmarks
- Sessions to purchase benchmarks
- Conversion rate by device
- Conversion rate by traffic source
- Top funnel drop-off points
How to use funnel benchmarks
A checklist that keeps comparisons valid and makes your reporting more “research-grade”.
- Keep definitions consistent. CR should use the same denominator (sessions vs users). Abandonment depends on how “cart” is defined.
- Compare like-for-like. Device mix, category mix, and traffic intent can shift benchmarks sharply.
- Add context metrics. Present CR with abandonment and AOV—not in isolation.
- Connect to drivers. Payments and delivery options can materially change funnel outcomes.
Reference pages:
Methodology •
Glossary •
Sources