Traffic and marketing benchmarks explain where e-commerce demand comes from and how efficiently it turns into revenue. This silo groups
the metrics most often cited in marketing performance reporting: channel mix, ROAS, MER, and email revenue share.
Back to the hub:
E-commerce Statistics.
If you only publish three pages first, start with
organic search share of traffic,
ROAS benchmarks,
and MER benchmarks.
Featured (start here)
The most useful pages for channel-mix narratives and marketing efficiency benchmarks.
Organic search share of traffic
How much traffic comes from SEO vs other channels (benchmark structure).
ROAS benchmarks
Return on ad spend benchmarks and how to define ROAS consistently.
MER benchmarks
Marketing efficiency ratio benchmarks for blended performance reporting.
Traffic performance is often explained through funnel metrics. Pair with
Conversion funnel benchmarks.
Pages in this silo
Prepared links so you won’t need to edit this silo later as pages go live.
How to use marketing benchmarks
A short checklist to keep marketing metrics comparable.
- Separate channel mix from efficiency. Channel share explains “where demand comes from”; ROAS/MER explain “how efficiently it turns into revenue”.
- Label attribution assumptions. ROAS depends on your attribution model and lookback window.
- Use blended metrics carefully. MER is useful for executive reporting but can hide channel-level waste.
- Connect to conversion. Marketing performance changes funnel outcomes; pair with CR and AOV benchmarks.
Reference pages:
Methodology •
Glossary •
Sources